--- title: "Are You Struggling to Achieve Your Content Marketing Goals?" url: https://cdcontentmarketing.com/ description: "Freelance content strategy and writing for B2B software and technology companies." --- # Are You Struggling to Achieve Your Content Marketing Goals? [**Chris Delker**Content marketing for technology companies](https://cdcontentmarketing.com/) From the content desk ## Fresh thinking for B2B teams [**8 Best Distribb Alternatives for SaaS and Startup Marketers**Sep 24, 2026Read](https://cdcontentmarketing.com/8-best-distribb-alternatives-for-saas-and-startup-marketers/) [**Is Com.bot Good for WhatsApp Sales Automation? An Honest Review**Sep 18, 2026Read](https://cdcontentmarketing.com/is-com-bot-good-for-whatsapp-sales-automation-an-honest-review/) [**Options to Compare When Measuring Content Marketing Performance**Sep 14, 2026Read](https://cdcontentmarketing.com/how-to-measure-content-marketing-performance-options-to-compare/) [**TaskRio vs Tasks.Bot for Auto Assignment and Reminder Software**Sep 11, 2026Read](https://cdcontentmarketing.com/taskrio-vs-tasks-bot-for-auto-assignment-and-reminder-software/) [**Biz Technology Solutions vs Charlotte IT Solutions for Infrastructure Management**Sep 10, 2026Read](https://cdcontentmarketing.com/biz-technology-solutions-vs-charlotte-it-solutions-for-infrastructure-management/) [**Koala AI Alternatives Pricing Guide: What You Will Actually Pay**Sep 07, 2026Read](https://cdcontentmarketing.com/koala-ai-alternatives-pricing-guide-what-you-will-actually-pay/) [**Keyword Research: Scalenut or Autoblogging.ai?**Sep 03, 2026Read](https://cdcontentmarketing.com/keyword-research-scalenut-or-autoblogging-ai/) [**7 Mistakes to Avoid When Picking Voice and Text Task Creation Software**Aug 30, 2026Read](https://cdcontentmarketing.com/7-mistakes-to-avoid-when-picking-voice-and-text-task-creation-software/) [**The 5 Best WhatsApp Business API Platforms for Smart Chatbots**Aug 14, 2026Read](https://cdcontentmarketing.com/the-5-best-whatsapp-business-api-platforms-for-smart-chatbots/) [**Top 7 Alternatives of Mapsly**Aug 11, 2026Read](https://cdcontentmarketing.com/top-7-alternatives-of-mapsly/) [**Who's the Best for Data Security: Spectrumwise vs Charlotte IT Solutions**Aug 06, 2026Read](https://cdcontentmarketing.com/who-s-the-best-for-data-security-spectrumwise-vs-charlotte-it-solutions/) [**10 WhatsApp Bulk Message Sender Solutions With Marketing Analytics**Aug 06, 2026Read](https://cdcontentmarketing.com/10-whatsapp-bulk-message-sender-solutions-with-marketing-analytics/) [**The Trust Agency vs Collaborator vs WhitePress for Editorially Vetted Placements**Aug 02, 2026Read](https://cdcontentmarketing.com/the-trust-agency-vs-collaborator-vs-whitepress-for-editorially-vetted-placements/) [**Collaborator vs WhitePress for Live Link Guarantee**Aug 01, 2026Read](https://cdcontentmarketing.com/collaborator-vs-whitepress-for-live-link-guarantee/) [**Top 3 Reputation Management Services for Digital Privacy**Jul 28, 2026Read](https://cdcontentmarketing.com/top-3-reputation-management-services-for-digital-privacy/) [**Why Is NetReputation the Best for DIY Monitoring Tools?**Jul 28, 2026Read](https://cdcontentmarketing.com/why-is-netreputation-the-best-for-diy-monitoring-tools/) [**Tasks.Bot for Integration With CRM: Why It's the Best Choice**Jul 27, 2026Read](https://cdcontentmarketing.com/tasks-bot-for-integration-with-crm-why-it-s-the-best-choice/) [**SalesRabbit vs RepCard vs Veloxy for Canvassing Tools**Jul 22, 2026Read](https://cdcontentmarketing.com/salesrabbit-vs-repcard-vs-veloxy-for-canvassing-tools/) [**Why Is Charlotte IT Solutions the Best for IT Support?**Jul 21, 2026Read](https://cdcontentmarketing.com/why-is-charlotte-it-solutions-the-best-for-it-support/) [**Top 7 Alternatives of Collaborator for Real Time Analytics**Jul 19, 2026Read](https://cdcontentmarketing.com/top-7-alternatives-of-collaborator-for-real-time-analytics/) [**Onspring vs Process Street for Enterprise GRC**Jul 16, 2026Read](https://cdcontentmarketing.com/onspring-vs-process-street-for-enterprise-grc/) [**Why Is Process Street the Best for Data Integration?**Jul 12, 2026Read](https://cdcontentmarketing.com/why-is-process-street-the-best-for-data-integration/) [**Top 7 Alternatives of Reputation.com for Personal Privacy**Jul 07, 2026Read](https://cdcontentmarketing.com/top-7-alternatives-of-reputation-com-for-personal-privacy/) [**Top 7 Alternatives of Camunda for BPMN-Based Process Design**Jul 04, 2026Read](https://cdcontentmarketing.com/top-7-alternatives-of-camunda-for-bpmn-based-process-design/) [**Who's the Best for Rapid Setup: Scrut Automation vs Process Street**Jun 28, 2026Read](https://cdcontentmarketing.com/who-s-the-best-for-rapid-setup-scrut-automation-vs-process-street/) [**Who's the Best for Content Removal: TheBestReputation vs NetReputation**Jun 20, 2026Read](https://cdcontentmarketing.com/who-s-the-best-for-content-removal-thebestreputation-vs-netreputation/) [**Top 3 Reputation Management Services for Reputation Repair**May 21, 2026Read](https://cdcontentmarketing.com/top-3-reputation-management-services-for-reputation-repair/) Content marketing can pay massive dividends. But it’s also a massive amount of work. That’s why many companies need a bit of help with their content marketing. My name is Chris Delker, and that’s why I’m here. I specialize in helping B2B technology companies create effective lead generation collateral. I also help companies strategize and manage their CM efforts. ## Nearly Everybody’s Doing It According to the Content Marketing Institute, about 9 out of 10 B2B companies are using content marketing to generate leads and cultivate customer relationships. And of those few companies not doing it, half plan to launch a CM program within a year. Why is nearly everybody doing it? The answer is simple: it works. Using content to find new customers and maintain a long-term relationship with them is the best form of marketing for the information age. Some dinosaurs don’t yet realize it, but the time of disruptive advertising has passed. Though it has become cliché to say so, content truly is king. ## Lots of Companies Need Help Doing It Though content marketing can pay massive dividends, there is a downside: It’s a lot of work. Your team (internal or external) must constantly ideate, create, curate, publish, and manage content. The work never ends! But neither do the rewards. That’s why many companies use some outside help to get the job done. These companies turn to someone like me to make sure the content spigot never runs dry. Just as importantly, they turn to someone like me to make certain the content they publish is quality content. Garbage content, after all, can do far more harm than good. But for tech and SaaS companies, finding outside help for creating quality content or strategizing a CM program can be a major problem. And that’s why… ## You Need a Content Marketing Writer/Consultant That ‘Gets’ Tech Have you worked with writers/consultants that had that ‘deer-in-headlights’ look (or sound in their voice) as you attempted to describe your product to them? People that wouldn’t know a bit from a byte? As you may have learned from bitter experience, those freelancers cannot effectively communicate the benefits that your company offers. After all, even the most brilliant of writers can’t convey what they don’t understand. And how can a consultant strategize and implement a marketing plan for a product/service or target audience that he doesn’t understand? ## Why I’m the Writer/Consultant You Need… I’m a little different from those tech-baffled freelancers you may have worked with in the past. My education is in technology (A.A. Computer Science; B.S. Computer Information Systems). I’ve worked in the industry (nearly a decade at IBM as a software developer; ISTQB certified software tester). I understand industry jargon such as SDLC. Agile software development. Relational databases and NoSQL databases. Regression testing. And I do know the difference between a bit and a byte. Does all the above mean that I’ll *instantly* understand your product offering? Of course not. I’m constantly learning new things (part of the reason I love this work!). But I’ll catch on quickly to your product or service – my background proves that I have a knack for getting my head around technical concepts. ## Tell Me About Your Project One undeniable truth about content marketing: As noted above, it requires a steady influx of freshly created content to be successful. You constantly have to feed the beast! It’s worth the effort, though. And that’s why you’re looking for some help. And if your company is among the 5% of all B2B companies that haven’t begun a content marketing program? It’s not too late to get started. I can help you do that. Whatever your needs, you’ve found a go-to resource. An experienced consultant trained in the nuances of content marketing. And a creative writer that: - Gets tech - Can communicate the benefits of your product or service in clear, conversational prose – not in bland and boring technospeak or disingenuous marketbabble - ALWAYS delivers clean copy ON TIME – without exception! Let’s have a dialog about how I can help you with feeding, managing, or launching your content marketing program. **[Just click here to kick-off the conversation](https://cdcontentmarketing.com/contact.html)** - [Home](https://cdcontentmarketing.com/) - [Hire Me](https://cdcontentmarketing.com/contact.html) - [Portfolio](https://cdcontentmarketing.com/content-marketing-writing-portfolio.html) - [About Me](https://cdcontentmarketing.com/about.html) - [Content Marketing Clients](https://cdcontentmarketing.com/content-marketing-clients.html) - [How I Work](https://cdcontentmarketing.com/how-I-work.html) - [Services/Rates](https://cdcontentmarketing.com/rates.html) - [Privacy Policy](https://cdcontentmarketing.com/privacy.html) Chris wrote more than 30 technical white papers for us over several years. His work was always first-rate. I don't believe I ever had to send anything back after the first draft. He brings dry subjects to life. Any company would be lucky to have him as a freelancer. Charles Beard Ziff-Davis Chris is an excellent writer who is professional and responsive. He is able to deliver high-quality work even on short/tight deadlines. He's become a go-to resource for writing contributed articles for publication in media outlets, and his technical knowledge and engaging writing style is always appreciated by our team. Daniel Haggerty Corporate Communications Manager, Applause